.Competition in today’s marketplace is tough. To survive, you need to constantly reinvent your business — e.g. rethink your offerings, rethink your customers, even rethink your strategies. You need to always improve your processes and operations in an effort to grow your bottomline.
From the authors of the book “The Risk Takers: 16 Women and Men Who Built Great Businesses Share Their Entrepreneurial Strategies For Success” :
You know the old adage “If it ain’t broke, don’t fix it”? The problem with that piece of advice is that it invites complacency — and complacency in business is like a slow leak in a tire. You may not notice the damage it’s causing until the thing is completely flat and you can’t move forward. Top-performing entrepreneurs aren’t afraid to take chances and keep expanding their product line. They’re not afraid to give their business a major overhaul now and then to keep pace with changes in the marketplace. And sometimes a complete face-lift is in order.