.Constant innovation is important to allow your products or services to keep up with the marketplace. It also allows you to be relevant to your audience. The worst thing that you can do is not to rethink your offerings just because your business succeeded.
Robert Herbold, in his book “Seduced by Success: How the Best Companies Survive the 9 Traps of Winning [SEDUCED BY SUCCESS]“, writes:
Great products are all about unique, distinctive capabilities that are constantly updated and kept fresh. Unfortunately, there are plenty of examples of very successful products that have been left alone and allowed to drift into mediocrity because their custodians became frozen in the practices that they belieed were the secret of their success. That pride in the victories the past prevented them from keeping up with the demands of the marketplace. Left unchanged, these legacy practices and thinking typically led to the product’s downfall.