.Optimism is an important quality that can tide you through the most trying times when you start a business. However, optimism needs to be tempered with an awareness of the risks involved — and there are many.
Donald Trump in his book “Trump: How to Get Rich” gave this very useful advice for new entrepreneurs and those starting a new business venture:
There are a lot of ups and downs, but you can ride them out if you’re prepared for them.
Learning to expect problems saved me from a lot of wasted energy, and it will save you from unexpected surprises. It’s like Wall Street, it’s like life. The ups and downs are inevitable, so simply try to be prepared from them.
Sometimes I’ll ask myself why I want to take on some new, big challenge. A substantial loss is always a possibility. Can I handle it if it doesn’t go well? Will I be asking myself later, Why did I ever do that? What was I thinking? I’m actually a very cautious person, which is different from being a pessimistic person. Call it positive thinking with a lot of reality checks.