.To succeed in business, it is important to offer the right products to your target market. This means making sure the quality is what the customers expect, with a selection that caters to their changing needs and demands.
As the flash-sale site One Kings Lane has found, achieving success requires “spectacular merchandising, innovative marketing and unique brand positioning.” One Kings Lane is a flash-sale site where members can purchase limited time deals at heavily discounted prices. In an interview with the Retail Online Integration magazine (February 2011 issue, p. 20), co-founder Alison Pincus explains:
We work very hard to select the right products, the right brands, the right designers and the right collections. Our customers come to us again and again because our message of quality rings true.