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Become the Leader of the Pack

Think of strategies that will allow you to compete effectively. Competition is fierce, from big businesses to Chinese manufacturers and low-cost service providers abroad.

You are here: Home / Growing / Become the Leader of the Pack
Man standing in front of organic food store smiling

November 21, 2010 //  by Isabel Isidro

Man standing in front of organic food store smiling

.When starting a business, it is important to think of the strategies that will allow you to compete effectively. Competition in the marketplace nowadays is fierce, more so if you are in a space where big businesses abound. It is not easy to rise to the top given the competition from big businesses (and even competition from Chinese manufacturers and low-cost service providers abroad) — but it can be done.




From the book “Alpha Dogs: How Your Small Business Can Become a Leader of the Pack” by Donna Fenn, here are ways you can break the mold of small businesses and be able to compete against the Wal-Marts of this world:

  • Lead the pack by re-evaluating your business to see where you can make a huge difference that is even beyond the capabilities of your big competitors.
  • Seduce your customers, by not presenting your products as commodities but by selling something far more emotional and valuable
  • Convert your employees into believers as they are whom the customers see and interact
  • Look bigger and transform your business using technology
  • Stake a hometown claim, and establish connections with your local community
  • Innovate the mundane so you can create a whole new category of products and dominate that instead of competing with established brands and bigger businesses
  • Create a brand for your business
  • Build a village by establishing networks and alliances
  • Embrace reinvention and continuously change with the times

SOURCE: How Your Small Business Can Become the Leader of the Pack


Similar Posts:

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  • 80 Questions to Ask When Starting a Business
  • How Your Small Business can Beat the Wal-Marts
  • 50 Free or Low Cost Ways to Market Your Small Business (Part 5)
  • How to Start an Online Business

Filed Under: Growing Tagged With: Business Growth, Business Strategy, Customer Service, Finding a Niche, Leadership and management, Product Positioning

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  1. frostwire download

    November 30, 2010 at 7:19 am

    one can argue that it can go both ways

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