.If you want to market and sell more of your products, you need to know how to appeal to the emotions of your customers.
Customers do not buy products; what they buy are solutions to their problems, needs or wants. Whether you are designing a website, creating a brochure or writing product descriptions, make every effort to trigger an emotional response from customers.
From Denise McGill, a catalog web and promotional copywriter in her article “How to Easily Write Several Descriptions for One Product” (The ROI Report, March 16, 2010)
To bring new life to product descriptions, appeal to the different emotional needs of consumers. Depending on your target audience, choose the emotions you want consumers to feel about your products, and bring more variety to your product descriptions.