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Market on a Shoestring Budget

For a new business, it is crucial to get the word out about the business in order to reach your target customers. However, if you have a limited budget to market the business, you need to be creative and use shoestring marketing strategies.

You are here: Home / Marketing / Market on a Shoestring Budget
Businessman working on laptop, talking on phone.

September 24, 2010 //  by Isabel Isidro

Businessman working on laptop, talking on phone.

.For a new business, it is crucial to get the word out about the business in order to reach target customers. However, you may have a limited budget. But it is important to get the job done so you need to be creative about your marketing strategies.


Here are ways you can market your business on a shoestring budget:

  • Build a website.
  • Optimize your website for local search.
  • Write a press release targeting your local media.
  • Do work for free, taking this opportunity to gain more experience and improve your business.
  • Create opportunities for people to learn what you do.
  • Present yourself as an expert.
  • Think coupons.
  • Always look for opportunities to cross promote.
  • Use car decals to advertise your business.
  • Be active and network with other business owners.

– From the article “How to Market a New Local Business on a Shoestring Budget”

Similar Posts:

  • 50 Free or Low Cost Ways to Market Your Small Business (Part 3)
  • How to Start an Online Business
  • 80 Questions to Ask When Starting a Business
  • How to Get Traffic for Your Website for Free
  • Market Locally on a Shoestring Budget

Filed Under: Marketing Tagged With: Shoestring Marketing Strategies, Small Business

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Are you thinking of starting a business but don’t know where and how to start? Learn the step-by-step process to starting your own small or home-based business. Buy our Kindle eBook Checklist for Starting a Business at Amazon.com today.
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