.For a start-up, a limited operating budget can be a big drawback for marketing and introducing the new business into the market. With no funds available for advertising or any promotional activities, the new entrepreneur must make use of free marketing tools that can give the business the much needed exposure at relatively no cost.
Don Martin, co-author of The Risk Takers: 16 Women and Men Who Built Great Businesses Share Their Entrepreneurial Strategies For Success, advices startup entrepreneurs to save their bucks and get noticed without expensive advertising:
If your start-up business is on a tight budget, there are plenty of ways to get customers’ attention without spending money on advertising. Get your creative juices percolating and try something different. And when an opportunity arises to expose your brand to the masses, don’t think twice — jump right in. Use your own creativity to make your company stand out in a crowd.
