• Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Starting Up Tips: How to Start a Small Business

Tips to Starting a Small Business

  • Starting a Business
    • Home Business
  • Financing
  • Marketing
    • Online Marketing
  • Growing
  • Search
  • Starting a Business
    • Home Business
  • Financing
  • Marketing
    • Online Marketing
  • Growing
  • Search
  • Home
  • Business Quotes
  • Checklist for Starting a Business
  • Home Business
  • Contact
  • About

Slow-But-Sure Approach to Starting a Business

Starting a business is not something that most entrepreneurs can do overnight. Here’s an example of an entrepreneur who adopted the slow but sure approach in business — and succeeded.

You are here: Home / Starting a Business / Slow-But-Sure Approach to Starting a Business
lindsay-phillips switchflops

August 22, 2012 //  by Isabel Isidro

lindsay-phillips switchflopsStarting a business is not something that most entrepreneurs can do overnight. While there are a few who just woke up with an idea in the morning and launched the business that same day, for most entrepreneurs, the process of starting a business can be a long process.

For some, the process can take years. From your “aha moment” when you stumble on your business idea, it may take some time before you can fully put everything in place — from development of the actual product, getting financing, preparing marketing assets including your website — before the business actually opens.

For Lindsay Phillips, the process took seven years.

She had her “aha moment” for comfortable flip flops with interchangeable straps in 2000 when she was just in high school. She created a ceramic version of flip flops decorated with interchangeable fun buttons, and got great response from her family and friends. She knew that she was on to something. She created a prototype of wearable flip flops, but it took her four years to get her patent for the product approved.




It took Phillips another three years to line up financing, research and test her prototypes, as well as find a manufacturer willing to take a risk on a new company like hers. In the meantime, she finished her college education and gained experience in marketing and merchandising through internships in companies such as Polo Ralph Lauren.

Phillips sold her first product SwitchFlops in 2007. Today, Lindsay Phillips is a $30 million business.

Hers is a story of slow-but-sure approach in business. As Phillips explained in a HuffingtonPost interview http://www.huffingtonpost.com/felicia-c-sullivan/interview-entrepreneur-an_b_215926.html

If you have an idea and you believe in it….go for it. Trust yourself and never give up, because there will be days you’re going to want to quit. Sleep it off and get right back to work the next day. The hard work will pay off, and just remember: no risk, no reward! If it were easy everyone would be doing it. Once your product is out in the market, work as fast and as furiously as you can. I wake up everyday and I am in awe that my high school art project has launched a very successful company; this should give you the incentive and drive that you can do it as well.

You can read more of Phillips story in the article Lindsay Phillips’ SwitchFlops: A Simple Yet Multi-Million Dollar Idea


Similar Posts:

  • 80 Questions to Ask When Starting a Business
  • 10 Things to Do Before You Quit Your Day Job
  • 40 Tips on How to Use Crowdfunding to Raise Money for Your Business
  • 50 Free or Low Cost Ways to Market Your Small Business (Part 4)
  • 15 Online Marketing Mistakes of Small Business Entrepreneurs

Filed Under: Starting a Business Tagged With: Becoming an Entrepreneur, How to Succeed in Business

Checklist for Starting a Business

Are you thinking of starting a business but don’t know where and how to start? Learn the step-by-step process to starting your own small or home-based business. Buy our Kindle eBook Checklist for Starting a Business at Amazon.com today.
Previous Post: «thumbs up To Succeed, Understand Basic Business Principles
Next Post: How to Make Your Employees Think Like Entrepreneurs printing shop»

Primary Sidebar

  • Facebook
  • Pinterest
  • RSS
  • Tumblr
  • Twitter

Business Quotes

Check out our collection of inspiring business quotes.

These motivational quotes from business leaders, entrepreneurs and small business owners including passion quotes, quotes on business risks, quotes on success, as well as motivational quotes from business leaders such as  Guy Kawasaki and others. Visit our Business Quotes

Email Newsletter

Get tips on starting a business.

We respect your privacy. Your information will not be shared.

Popular Posts

  • 25 Lessons for Start-Up Entrepreneurs and Home Business Owners
  • thumbs up To Succeed, Understand Basic Business Principles
  • printing shop Find Out What Customers Want
  • discussing proposal Why Feedback is Important for Your Startup Business
  • Richard Branson Startup Tips from Richard Branson

Footer

RSS PowerHomeBiz

  • Taking Care of Your Personal Growth: Where to Start
  • 5 Benefits of Online Bookkeeping
  • Top 3 Financial Business Trends Driving The Industry Growth In 2021
  • What Every Employer Needs To Know About CBD

How to Sell More Online

Want to succeed online and increase the sales of your online store? Buy our Kindle eBook How to Sell More Online: 40 Tips for the Small Online Entrepreneur at Amazon.com today.
  • Sitemap
  • Contact
  • Quotes
  • About
  • Privacy Policy
  • Checklist for Starting a Business

Copyright © 2021 · StartingUpTips.com · Terms of Use and Privacy Policy