.Whether you are selling a product or a service, the one goal that you need to continuously strive for is to provide the best products and service possible.
According to Ken Boyar, author of the book “The Practical Dreamer: Do’s and Don’ts of Mastering a Small Business
Have you ever been to a retail store and received the impression that the owner did not really look out for customers? You leave scratching your head, wondering how he or she stays in business. The smartest clients I know treat customers with kid gloves and respect. As for high maintenance customers, it’s not a question of being a doormat but of understanding how to use people skills and, if necessary, to smile politely and move on. The same high standard extends to the product they sell. Their product is a representation of their own high standards and must reflect them.
Whether selling higher- or lower-end products, they strive to achieve the best. Bottom line: they are keenly aware that it is their behavior as much as their product that makes a lasting impression.
