• Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Starting Up Tips: How to Start a Small Business

Tips to Starting a Small Business

  • Starting a Business
    • Home Business
  • Financing
  • Marketing
    • Online Marketing
  • Growing
  • Search
  • Starting a Business
    • Home Business
  • Financing
  • Marketing
    • Online Marketing
  • Growing
  • Search
  • Home
  • Business Quotes
  • Checklist for Starting a Business
  • Home Business
  • Contact
  • About

Be Visible in Your Local Media

Increasing visibility in your local media, such as print, is an effective strategy of marketing your business.

You are here: Home / Marketing / Be Visible in Your Local Media

December 13, 2010 //  by Isabel Isidro

.There are three ways of getting your name and your business printed in the newspaper:

  • Writing an article, a feature story or a column;
  • Getting quoted by a writer; and
  • Submitting letters to the editors.




The best newspapers or publications to target are the nationally syndicated and best-known publications; but if you can’t get into one, your local trade publication is good enough. Getting your business’ name in the papers as a result of any scandal, of course, is not counted.

Writing articles or getting your opinions quoted establishes you as an expert in your field who is willing your share your know-how to the public. Becoming an expert in your field can lend credence to you and your company’s image.

It does not happen so easily, though. To see your name in print, you must begin by cultivating relationships with reporters by sending them free information. If your business deals with the catering, you may contact the lifestyle editor and present yourself as a person who can give tips to their readers on choosing a catering service, most in-demand catering party themes, etc. Editors and writers are constantly on the lookout for new materials, and they may give you a try when they need to do a story that touches on your skills and knowledge.

You can also write letters to the editors, which often includes your name, title, and name of your business. You can submit letters to the editors to praise an editorial or news item, support or comment on the trade group’s action (if a trade newspaper), correct slanted or inaccurate news coverage, support new initiatives in your community, or even commemorate an important event. Be aware of the danger, though: if you are taking sides in an issue, some of the potential customers you are trying to reach may agree with you, but some may be antagonized with your opinion. Hence, it would be best to present your arguments clearly, provide supporting facts, and give constructive courses of action.

Source: Increase Your Visibility Quotient


Similar Posts:

  • How to Choose a Business Name
  • 50 Free or Low Cost Ways to Market Your Small Business (Part 3)
  • 50 Free or Low Cost Ways to Market Your Small Business (Part 4)
  • 40 Tips on How to Use Pinterest for Your Small Business
  • 10 Things to Do Before You Quit Your Day Job

Filed Under: Marketing Tagged With: Public Relations

Checklist for Starting a Business

Are you thinking of starting a business but don’t know where and how to start? Learn the step-by-step process to starting your own small or home-based business. Buy our Kindle eBook Checklist for Starting a Business at Amazon.com today.
Previous Post: «family of four on beach Protect Your Personal Assets
Next Post: Assess the Growth Potential of Your Business woman computer happy»

Reader Interactions

Comments

  1. Sportster Exhaust

    December 15, 2010 at 3:33 pm

    Hmmm this post is funny and good. Can you reply me any related articles?

  2. pharmacy technician

    January 2, 2011 at 3:08 am

    Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!

Primary Sidebar

  • Facebook
  • Pinterest
  • RSS
  • Tumblr
  • Twitter

Business Quotes

Check out our collection of inspiring business quotes.

These motivational quotes from business leaders, entrepreneurs and small business owners including passion quotes, quotes on business risks, quotes on success, as well as motivational quotes from business leaders such as  Guy Kawasaki and others. Visit our Business Quotes

Email Newsletter

Get tips on starting a business.

We respect your privacy. Your information will not be shared.

Popular Posts

  • discussing proposal Why Feedback is Important for Your Startup Business
  • How to Fund Your Startup in Early Stage
  • woman home office Avoid Choosing a Bad Business Opportunity
  • How to Find a Gap in the Market?
  • Senior man working from home with a laptop. Improve Your Online Presence

Footer

RSS PowerHomeBiz

  • Marathon Not a Sprint: Prevent Work-From-Home Burnout In Your Employees
  • How to Efficiently Keep Track of Business Expenses
  • 5 Reasons Why Your Business Needs an App
  • Raise Your Self-Esteem to Boost Your Business Success

How to Sell More Online

Want to succeed online and increase the sales of your online store? Buy our Kindle eBook How to Sell More Online: 40 Tips for the Small Online Entrepreneur at Amazon.com today.
  • Sitemap
  • Contact
  • Quotes
  • About
  • Privacy Policy
  • Checklist for Starting a Business

Copyright © 2021 · StartingUpTips.com · Terms of Use and Privacy Policy