.In a crowded marketplace burdened by a sluggish economy, ONLY THE FEARLESS SURVIVE! You need to overcome your fear of starting a business.
According to Robin Fisher-Roffer, author of the book The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You, the first step is to go fishing for the real you:
It’s time to focus on what you do better than anyone else and put that out there to your customers and prospects. You have to peel away all the layers that have made you a jack of all trades and hone your skills to become an expert at something that’s valuable right now. Perhaps you own a boutique ad agency and you can design anything, but what you do best work is build b-to-b websites. That’s your vein of gold, and where you can drive revenue to your customer’s bottom line.
SOURCE: Robin Fisher-Roffer, “How to Become a Fearless Small Business Owner In Uncertain Times”