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Get Financing from Angel Investors

You are here: Home / Financing / Get Financing from Angel Investors
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September 8, 2010 //  by Isabel Isidro

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There are  thousands of wealthy individuals who can provide funding. Raising money from these folks require a different approach because their goals are different from those of professional investors.


  • Don’t underestimate them. They may care less about financial returns than professional investors, but this doesn’t mean they are suckers.
  • Understand their motivation. Where professional investors want to make money and maybe pay back society, many angel investors want to pay back society and maybe make money.
  • Enable them to live vicariously. A side benefit that many angels seek is a chance to relive their youth or a romantic past.
  • Make your story comprehensible to a spouse. The “investment committee” of an angel is his or her spouse.
  • Be a nice person. Whereas a professional might invest in a jerk because “money is money,” an angel won’t.
  • Sign up people they know or have heard of. Angel investing is often about socializing as much as profiting.

– Guy Kawasaki, “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”, pp. 137-138

Similar Posts:

  • How to Attract Angel Investors
  • 40 Tips on How to Use Crowdfunding to Raise Money for Your Business
  • How to Write a Winning Business Plan
  • Get Your Business Ready Before Tapping Investors
  • Why is Goal Setting Important for a Small Business?

Filed Under: Financing Tagged With: Angel Investors, Startup Financing

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