.The willingness to learn is an important trait of every entrepreneur.
You learn to become knowledgeable and be more confident as you execute the vision for our business. You learn to know the best strategies to use in growing the business, and improve its profitability. Part of learning is looking at the strategies used by your competitors and top businesses — and seeing how you can employ those strategies in your own business. Not copying, but distilling the best practices and looking at what will work for your business.
CatholicCompany.com wanted to create a mobile version of their ecommerce site. They looked at the leaders in mobile commerce to see the functionalities and features used, and how it can be translated to their business and audiences. Their mobile website became a success, and was even named by the Internet Retailer magazine as one of the Top 10 Mobile Retailers of 2011.
Nicolas Cole, CatholicCompany.com’s director of marketing, explained how they went about creating their mobile website:
“We evaluated what leaders in mobile commerce were doing and thought their designs were clean and useful and easy to navigate, and we duplicated that. In mobile we offer almost what they offer in terms of functionality. We give shoppers an experience they are used to getting at other, larger brands.”
To learn more what the big businesses are doing, visit LearningfromBigBoys.com
