With more than 500 million users, Facebook presence should be part of your marketing plans. You can create a Facebook Fan Page where you can interact with Facebook users and reach more of your target audience.
For a new business, it is crucial to get the word out about the business in order to reach your target customers. However, if you have a limited budget to market the business, you need to be creative and use shoestring marketing strategies.
When starting a business, make it easy for everyone to understand what you do. Keep everything simple and know how to explain your business in succinct and clear terms. Your stakeholders need to grasp what your business does immediately.