11. Look at social bookmarking and sharing sites
Social bookmarking sites such as Stumbleupon, Digg and Reddit have the potential of bringing massive amounts of traffic in a short time to a website. Stumbleupon, for example, is a good way for people to discover sites. Study how you can use these sites to get your own website noticed and generate traffic. Look at what types of content work (e.g. lists such as top 10) and how should the content be presented. Maximize your participation in these sites by focusing on building a network or marketers that will help promote some of your content and written material.
12. Keep things simple.
When starting a business, make it easy for everyone to understand what you do. Keep everything simple and know how to explain your business in succinct and clear terms. Your stakeholders need to grasp what your business does immediately. Check the post “Keep Things Simple”
13. Find out what reporters and journalists need.
Generate free media coverage, using sites such as Help a Reporter Out http://www.helpareporter.com/. You will receive up to three emails a day with requests from bloggers and reporters from leading newspapers, magazines and television shows. You then answer the queries within the given timeline (be sure to be quick in responding!). If the reporter is interested, then you can get free media coverage.
14. Write articles and blog posts.
Articles and blogs are effective ways of presenting yourself as an expert and go-to source in your field. When you write articles, you not only share your message to as many people as possible, but others who like it can share it to others helping your content go viral. By sharing your articles with other sites, you also get more traffic and links as a result. Article marketing, if done right, remains an effective way to market a business online for free. Read Article Marketing Strategies That Will Get You More Customers Fast
15. Establish mutually beneficial partnerships.
Partnering with other businesses can be an effective way of improving your product offerings, reaching more audiences, and opening new opportunities for your business. The key to remember is that a partnership is built on developing a mutually beneficial relationship with your partner.
16. Do local marketing.
Even if you are trying to reach the global market, your local area offers opportunities for you to build a buzz about your product or service. For additional information, check out “How to Market a New Local Business on a Shoestring Budget”
17. Master the art of effective networking.
Learn how to cultivate relationships and perhaps even give referrals to others. Check out the article “Powerful Networking: Focus on Building Connections, Not Closing Sales”
18. Focus on getting referrals.
Take a proactive approach to getting referrals from your networks and satisfied clientele. Get as many people you know — your family, friends, social network, and yes, your existing customers — to refer your business to others. Check out “Focus on Building Referrals” .
19. Ask for testimonials.
Testimonials are powerful tools in your marketing toolkit. You can use and integrate testimonials in your various pieces of marketing materials. Include a sentence or two of what your customers have said about your business in your advertisements, brochures and newsletters. You can even dedicate a whole page on your website to the kudos your receive from satisfied clients. Better yet, include them into your sales process, and use the testimonials to help showcase your business to other customers.
20. Optimize your website for the search engines.
Learn and apply the basics of optimizing your website for the search engines. To reach your target audience on the Web, you need is to ensure that your website is optimized for the search engines. Search engines are a free source of targeted quality traffic, and understanding how they work should be a top priority for any marketer with a Web presence. Check out the article “The Importance of Optimizing Your Website for the Search Engines”