.Setting goals for your business is important. It describes what your business plans to accomplish. It also keeps you focused and motivated.
Klaus Kleinfeld, CEO of Siemens in an interview in the book “Leadership-Off the Wall” succinctly captures why entrepreneurs need to think and set goals for what they want to achieve for their business:
The best leadership advice I ever got was from an old friend of the family and it goes like this: Whenever you take on a new position, before you jump in and get bogged down in the details, sit down, lean back, close your eyes, and think about what you really want to achieve and how you want things to look in a couple of years. And only then — once you have a clear vision in front of your inner eye — start executing so that things will move in that direction.
Read Three Steps to Positive Goal Setting for ideas on how to set goals.