.Great business ideas are everywhere; you just need to look closely and learn to spot them. One effective way of finding a business idea with enormous potential is by asking yourself what you need and why the available products are currently not addressing them. Then create the product yourself.
From the book “The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing, here’s a little story of how a mom entrepreneur realized that she has stumbled on a business idea that can fulfill a need of other moms like her:
Jennifer Hughes, inventor of the Stylease children’s clothing line, said, “I was tired of the jammie romper look and wanted a more sophisticated look for my baby — but I didn’t want to deal with the hassles of separates.” She wondered why somebody hadn’t made a one piece outfit that looked like separates. “Since it was the second time in three years that I had said it, it occured to me that it was me that was supposed to do it. That moment of realization was an epiphany for me.”