.The quality of your customer service is critical to the success of your startup business. Great customer service is essential to help small businesses attract and retain the customers they need to survive and compete against the big boys, and more so in a downturn economy.
As Kathy Doering, President of the market research agency Ann Michaels & Associates, Ltd., said in the article “Excellent Customer Service: A Must for Small Businesses”
Customer service is the lifeline of any business. Business owners spend large amounts of time and money to win new customers but yet they don’t do much to insure that the customer is well taken care of once they arrive. Making sure your new customers turn into loyal customer is critical to a company’s success. Loyal customers create “word of mouth” advertising which is the best form of marketing a company can do.