.The marketplace has become very competitive, whether your business is Web-based or in Main street, or selling in auction sites such as eBay or Etsy. If you want to succeed and grab market share early on, you need to set yourself above the rest by creating products that are unique and distinctive.
Robert Herbold in his book “Seduced by Success: How the Best Companies Survive the 9 Traps of Winning
There’s probably nothing more important in the business world than creating unique and distinctive products. Attention-grabbing, up-to-date features signal to the customer that the product is not only keeping up with the current trends but setting the pace. When you are the first in a particular business category to provide a fresh, new capability that excites and attracts customers, you become the leader who sets the tone for the entire category.
With each product, there should be a steady stream of rejuvenations that create excitement because they are attractive, distinctive and of high interest to the customer.
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